FORMOTION

WATCH US MOVE. The battle cry for all women who know how they move through this world is their identity. Their movement is unique to them and it gives them empowerment.

For this piece of work in collaboration with Intersport training we were briefed to create a piece of work that showed the strength of women in a unconventional way. 

We show that unconventional sports require just as much, if not more, training, and will highlight this by showing the extra work that happens behind the scenes and out of season.

By collaborating with Mimbre, we focussed on both individual athletes, the collective community and the wider society that the group influences. By showing their intensive training alongside the strong personalities and camaraderie of their niche training group, we demonstrate the rebellious optimism in movement.

Client: adidas Women
ECD: Gareth Leeding
Creative Lead: Emma Townley
Junior Creatives: Lucy Donagh & Charlotte Alford
Titles/Design: Sophie Allen
Director: Josh Cohen
Producer: Craig Dixon
Agency: We Are Social Sport